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GINA'S WEIXIN JOURNEY

Gina is a young Chinese woman that, like 400 million of Chinese, uses Weixin in her daily life.
More than 13% of the Weixin shared content and conversations are about fashion and beauty. Also Gina loves to talk with her friends about these topics.
Gina is about to experience a skincare journey on Weixin and to make a new friend: a friend that she trusts and that is always there when it’s a matter of supporting her in taking care of her beauty.
Weixin is part of Chinese people’s lives, and its new open API allows brands to use it in a completely new way.
By interfacing innovative technologies with Weixin, brands can connect with consumers’ daily lives, supporting them with utility tools and inspiring them with compelling stories, just as Gina’s case.
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